Nine Key Steps
The
purchase or sale of a business usually involves such a large amount of money
relative to the party's other investment or net worth; that it is a good time to
be careful in how you go about conducting the transaction and choose the structure. So let's follow the nine key steps in a business
sale/purchase.
1. Advisors. It is always surprising to see many advisors
are involved in a business transaction.
Frequently there will be a business broker, escrow agent, appraiser,
lender, accountant, buyer (or seller) and, if real estate is involved, then also a title
company and real estate broker.
2. Pre-Sale
Process. Ideally a seller will start working on the
sale long before the business is offered.
The financial statements should be cleaned up, intangible assets trademarks
protected, personal expenses reduced, key employees retained on a long term
basis, etc.
3. Listing
the Business. Most brokers will
not place your business on a "multiple listing service", but will use
different and more private channels to contact qualified buyers. The broker will
want the seller to sign a listing agreement which will include a guarantee by
seller that information given the broker (who passes it on to the prospective
buyer) is true and accurate.
4. Purchase
Documents. The purchase
documents usually consist of the broker's listing agreement, the confidentiality
agreement with the buyer, an initial offer plus counter offers, escrow
instructions and the final, more complete, documents including promissory note,
security agreement, bill of sale, list of assets, intangibles, covenant not to
compete, employment agreement for seller, transition work or for retaining key
employees and so forth. Often, at the
beginning of the process, the parties will forego an offer document and prepare
a letter of intent (“LOI”). The key for
using a LOI is to obtain agreement on those important terms of the sale but not
to get too detailed, otherwise the sale process will become delayed and negate
the purpose of the LOI, which is to state the basic terms and facilitate moving
on to the next step, due diligence and formal documents.
5. Asset
or Stock. This is one of the
early decisions to be made since it will set the stage for other aspects of the
transaction, especially the tax and liability consequences. This should be
agreed upon before the documents are drafted. Document Preparation. When each party has a lawyer after the basic terms are agreed upon, it
is the buyer’s counsel that usually drafts the first set of formal documents,
since buyer’s have more concerns and will want many more representations from
the seller regarding the condition of the business.
6. Tax
Allocations. In an asset
sale of a business there is a specific method for determining the tax
consequences of the parties. The
purchase price is allocated to certain categories of assets, both tangible and
intangible. Each category may have
different tax consequences and the amount allocated does necessarily
match the fair market value. For example
a large portion of the purchase price will be allocated to goodwill resulting
in capital gains for the seller and 15 year "writes off" for the
buyer as opposed to a much shorter period (and more beneficial for equipment). These amounts are negotiated
usually with help from the parties' accountant. Suffice it to say, get good tax
advice.
7. Due
Diligence. This is the process
that a buyer goes through to determine the nature, characteristics and
condition of the business. This is
started by the seller providing current and past financial statements, tax
returns, contracts, equipment and real estate leases, employment agreements,
history of repairs, land reports regarding hazardous waste, American with
Disability Act compliance, and so forth.
It is very important to set deadlines to make the information available
and for the buyer to complete its review.
8. Representatives and Warranties. There are many issues that can't be determined
by looking at a piece of paper, record or contract. In these cases the buyer will require the
seller to make statements regarding the condition or presence of
something. Examples are (i) whether
there are any threatened pending lawsuits, claims or governmental actions
against the seller and (ii) whether the financial statements are true and
accurate.
9. Escrow, Bill of Sale and Clearances. Parties vary on whether they want an escrow by the size of the transaction and may be used in small (e.g., $75,000) transactional, as well as large ones ($15,000,000). If there is inventory the parties will usually file a notice of the sale which is published in a local newspaper (the "Bulk
Sale" notice) and also arrange for governmental reports to show that there
are no sales, or employee taxes, due (e.g. withholdings), state income tax or
liens affecting the business.
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